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July 1st, 2013 By Joe Joachim Tweet No one wants to call their baby ugly. But let's face it, some funeral marketing out there is pretty awful. In a recent post titled " Has Funeral Marketing Lost Its Way? " I prompted funeral homes to ask themselves why funeral marketing has such a bad rep.
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by Jennifer May 18, 2022 Only targeting families who prefer burial won't cut it for much longer. NFDA predicts every state's cremation rate will be higher than 50% by 2035, and some states exceeded that prediction already. The growing demand for cremation doesn't just fall into one category.
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Here are 10 funeral home marketing tips to help you optimize your strategy. 1. A Professionally Designed Logo Will Make Your Business Shine. Brand recognition and trust are crucial to the success of your funeral home. A professionally designed logo makes your name easier to remember. It also makes your business appear legitimate, trustworthy.
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6 Steps to Marketing Cremation Services without Becoming a Commodity. Present cremation within the context of supportive services and options. Don't make price the primary value proposition. Provide a clear pathway to discuss price, so that people know their costs are your concern too.
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For more information on our funeral home marketing and advertising services, please do not hesitate to contact us at 1-877-251-1222. adfinity is a full-service funeral home marketing and advertising agency serving the US and Canada. Print. Digital. Strategy. And More.
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4) Nishinihon Tenrei Funeral Parlor. This ad from Japan was dubbed the world's "loveliest advertisement for death ". Not a dark, drab color in sight. The inspiration for this ad came from the creative director's own experience with death, where he was "left with profound feelings".
Almost everyone offers cremation. Offering onsite cremation puts us in
Location-based businesses like funerals and cremation firms can leverage the power of Nextdoor advertising. Nextdoor's social network allows for advertising spots companies can promote products and services within a specified area.With a highly targeted audience, your ads are more likely to get clicks and conversions.
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CANA Advertising Opportunities. CANA has over 3,500 members - funeral homes, cemeteries, crematories, consultants, and students. Based on industry surveys, CANA Members represent over 40% of the crematories and over 60% of the cremation business -- our members are innovators, thought-leaders, and decision-makers in the cremation industry.
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Cremation Services, known as a Memorial Service, are in fact less expensive then traditional funeral services…. and its because the disposition (in this case the cremation) happens before the service. In a burial sense you can take the same order with a cremation service and bury the body before you have the service.
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Four Ways to Market Cremation Services Four Ways to Market Services with Cremation The current trend towards direct cremation has more funeral homes searching for ways to promote funeral and memorial services to accompany cremation services.
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Since 1990-Experts in Funeral Home Marketing Expert Digital & Traditional Marketing Solutions for Funeral Care Professionals, Independent Funeral Homes and Crematories turn to FAC Marketing for customized marketing solutions and personal service.
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The two mainstays of Google and Bing for paid and organic search are still vital to your online funeral home marketing. Today, it's important to have well-defined campaigns for both your pay-per-click (PPC) and organic (SEO) campaigns. PPC advertising tends to work better as a direct-response, with short, to-the-point copy.
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Funeral Home Advertising Summary Tables For those of you that want the findings straight away, here are 2 summary tables: Table summarizing 8 funeral home advertising options. Table comparing the average cost per lead of 3 advertising methods that are popular with funeral homes. Digital Marketing Options
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18 Funeral Home Marketing Ideas 1. Blogging The internet has fundamentally changed marketing practices and there is a radical new philosophy gaining popularity: You are not a funeral home. You are a media company that sells funeral services.
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